YouTube x YouTube Black

After working under YouTube Creative Studios across multiple projects here is a standout from this time. YouTube Black aimed to bring black YouTubers to the spotlight as there is inequality in what the algorithm currently shows YouTube’s audience.

The idea to promote them is inspired by magazine and taking digital into a tangible, long lasting print medium.

I covered art direction, animation, sticker design, graphic design and creative for YouTube Creative Studios for YouTube Black.

1/3 final designs.

Art direction.

Photoshoot of featured YouTubers.

Animated sticker creation.

Interactive photo booth installation plan and piece seen in situ at a planned YouTube Black event. This was a magnetic board set up build used as a photoshoot set.