YouTube x YouTube Black

After working under YouTube Creative Studios across multiple projects here is a standout from this time. YouTube Black aimed to bring black YouTubers to the spotlight as there is inequality in what the algorithm currently shows YouTube’s audience.

The idea to promote them is inspired by magazine and taking digital into a tangible, long lasting print medium.

I covered art direction, animation, sticker design, graphic design and creative for YouTube Creative Studios for YouTube Black.

The work was placed on a large billboard in Holloway, London.

1/3 final designs.

A black-and-white sketch of two different Instagram profile layouts, each featuring a woman. The left profile shows a woman with shoulder-length hair, a background with a flower pot, doodles including a smiling face and a hexagon, and text with social media handles. The right profile shows a woman with her hair in a bun, sitting with hands on her hips, a sun drawing, and various doodles and handles below.

Art direction by me (rough sketches).

A woman smiling and sitting with her arms raised inside a large, clear, circular environment, resembling a transparent sphere or bubble, on a computer screen.

Photoshoot of featured YouTubers.

A cartoon illustration of a frying pan with eggs in the shape of the words 'LET ME COOK' inside, on a dark gray background.
Colorful hand-drawn sign with the words 'Side Eye' on a yellow background with black eye illustrations
The word 'MAD' written in large, bold, white letters on a black background.
Blue background with the phrase 'Let me land' written in large, light blue, uneven letters.
Pink cartoon cat head with the word 'purr' written in pink cursive letters.

Animated sticker creation.

An illustration of a photo shoot scene with two posters labeled "EDITION" featuring smiling people, a wall with colorful stickers and a person holding a banner in front of a backdrop with "EDITION" logo, surrounded by professional photography equipment and a photographer taking pictures.

Drawn out plan for a magnetic photo booth idea and designing how the area in the YouTube Black event should look. This was given to marketing, set design and production teams.

Interior of a room under setup, with a wall decorated with various colorful stickers, a ladder, some equipment, and a large sign that says "EDITION" with smaller text below.

Photobooth seen in situ at a planned YouTube Black event.

This was a magnetic board set up build used as a photoshoot set.